Paula Scher biographic point

• Paula Scher's graphic design style is considered integral to her home, New York's image.
• Her work is designed to raise questions rather than give answers which adds viewer engagement.
• Her advertising posters are made to match the tone of what they are presenting (tap dancing, music, etc)
• Her father was a strict map maker who admitted her own maps were made more creatively.
• The album cover for Boston, one of her most famous designs, is also one of her least favourite works.
• Paula and her employees work in an environment that is colourful and inspiring.
• She cannot work at her computer for long before wanting to move around and find inspiration.
• Paula has stated that, when presenting her work, the hard part isn't designing the image itself but rather convincing her clients to use which draft she considers works the best.
• While she has strived to innovate with her designs, many other studios copy her styles, much to her disappointment.

Paula Scher's poster for a dancing show is made to look energetic and be attention grabbing in a way that will attract enthusiasts of dancing as well as people who would become curious of the event thanks to this image.

This text Paula Scher designed manages to present an unremarkable font in an interesting and fun way.

The way text is presented in this poster makes it look like the person is screaming about the movie to you. The image really wants your attention and for to acknowledge it which will bring attention to the movie being advertised.